Unlock Your Growth W/ This 1 Proven Social Media Strategy
We dive into the one main social media strategy it takes to get you set up for success. You’ll be reading about the best times, days, and frequencies to stick to as they pertain to your posting schedule… And we’ll even touch on an ideal concept that any business owner can follow.
If you are new to my content; hello hello, I’m Tatiana, your social media strategist here to shed light on the details you were unfairly taught to ignore. And I’ll be here mentally handing you some spiked eggnog along the way.
The Big Lie
Before we really dive in… there’s a lens you must look through first.
When it comes to an impactful social media strategy and the best times to post, you have been led to believe in one-sided irrelevant content that doesn’t actually serve you. Those missing details are a core piece to creating a personalized strategy… but they tend to bring boredom and complication. Because of this, many influencers and social media experts leave them out.
Some examples of these common half-truths are:
ANY TIME you see this type of ^ content ^ know that they are taking the average of all the accounts online and twisting it into a fact so it’s relatable to everyone.
a quick exercise
Think about your social presence as if you were hosting a pizza party. What toppings do you order? Pepperoni? Cheese? Maybe a Combo?
THAT is how most people approach social media. They settle for the safest bet.
Now imagine that you all meet at a create-your-own pizza spot. Would everyone make it pepperoni? NO! They’ll pick their favorite toppings.
THAT is the approach you must take when it comes to your social content. You must find your favorite toppings… Once you do, your social media will naturally reach greater heights.
The Best Social Media Strategy for When to Post
First off, if you are stuck, unsure, or just frozen and panicking because of your schedule, then I’ll give you a quick… cheat code if you will:
You WILL 100% need to adjust this mini social media strategy down the road but to get you moving, screw it. Pick one and go with it.
Now… let’s go ahead and get into the nitty-gritty details.
The Best Time and Day to Post on Social Media – FOR REAL THIS TIME
You’re gunna want to sit down for this next part. And while we’re at it, let me go ahead and top off your glass.
There is no such thing as a “best time” to post on social media that works for everyone. The one-size-fits-all approach… simply does not work. Every single brand, industry, business, and target market calls for unique timing.
Each journey has its own rhythm to follow, but remember, you don’t have to navigate this path alone. I’m here to help guide you in discovering what timing works best.
Finding the Best Time
To really find your perfect timing we must inspect your analytics. And remember, even the platforms that fall under the same umbrella of ownership have a unique algorithm.
So how can you find the best time to post specifically? I promise it isn’t a lot of steps, it can just add up when you’re doing this for each platform.
Understanding Your Target Market Even Better
What are your audience’s habits? Think in terms of specific niches, timing, and platforms:
Give More Attention to Your Analytics
What matters to you in relation to your goals? We went into detail about this in my other blog post Prep Your Business for Social Media Success: 3 Key Details.
How Often to Post
Now that you have a solid approach to finding your best days and time to post, let’s get into frequency.
To start off, getting in touch with your lovely target market is crucial. Understand what it is that brings you all together.
Are you a meme account designed to give bits of serotonin throughout the day? If so, post constantly. 10 times a day isn’t too much when you know your followers have a habit of binge-scrolling your content.
Are you a spiritual, wild account designed to awaken that inner child? If so, you can post fleetingly and that’s perfectly acceptable! One of my favorite accounts posts only twice a week. And they can do so because every post is meant to ignite deep contemplation… and that can be draining for an audience.
Get Selfish With It
Figure out a posting schedule that matches YOU. And this goes above all else.
If posting every day will push you to exhaustion, then forcing yourself to do it will lead you to burnout. Yes, you want to post and be relevant. At the same time, if you KNOW you can’t sustain this social media strategy then you are setting yourself up for failure. There’s no medal for pushing yourself too far.
Figure something out that you can maintain. Once you grow larger and start hiring a social media team, THEN you can worry about showing up more. Until that time, relax, you’ll do just fine.
A Lovely Little Thing Called Value
Alright, here we are. The last tidbit of advice. Value. Whatever your social media strategy is, whether you own a shoe store, spa, or library… give value.
Social media is all about creating relationships,
tatiana Mexia
not commercials and ads
Understand what it is you bring to the table and why people care. Who the heck is listening to you and why are they listening? Answer that question and keep on delivering more!
Gone are the days when you can solely focus on selling to get traction. Being ‘too salesy’ pushes people in the other direction and leaves you completely irrelevant.
And So It Is…
The tough love and missing pieces to your puzzle that no one talks about. Using these strategies will keep you in tune with your tribe and will keep you ahead of the ever-evolving algorithms of each platform.
I am rooting for you and hey, now that the tough love part is through, we can enjoy our ever-so-fancy spiked eggnog.
If you need help with your online content, feel free to creep on my other social accounts or sign up for my monthly newsletter below this blog post for tips to be sent directly to your inbox.
As always, have an amazing rest of your day… or night if you’re a night owl like me 🖤🤍
